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Value Proposition: Be Unique and Build an Advantage

  Value Proposition: Be Unique and Build an Advantage This time of the year, most people are out shopping for Christmas presents and lovely food to celebrate the festive period. The shops on the high street (and hopefully our businesses) are brimming with browsing customers considering, choosing and buying. However,…

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3 steps to writing a good Value Proposition

3 steps to writing a good Value Proposition: Your value proposition tells your ideal customer why they should buy from you and not from your competition. It should be short, clear and honest – remember that you need to deliver on the promise. Here are 3 steps to crafting a…

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SMART Thinking: Achieve Your Business Goals

SMART Thinking: Achieve Your Business Goals We all know how tough running a business can be. There is so much to do every day, it can be difficult to remember what you were trying to achieve with your business in the first place. You need to stay focused to ensure…

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What is your strategic pulse?

How are you? Comment allez-vous? Cómo estás? Habari gani? Come stai? When asked, “How are you?” my usual response is an impulsive “Fine, thanks” or a grunt, depending on the time of day. If truth be told, this is not usually a true reflection of how I feel at the…

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